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Under Armor: from foundation to opening in Prospekt Shopping Mall
01-02-2019

The American sports brand Under Armor appeared in 1996. It was founded by ex-football player Kevin Plank, who understood very well the need of athletes for training shoes and clothing. His first clients were the players of the university team, and the college gave him the first small order.
Sportswear and shoes from Under Armor provide dryness, coolness and lightness in any weather, creating the most comfortable conditions by motion. Therefore, the celebrities all over the world prefer this brand: ballet dancer Misty Copeland, model Gisele Bündchen, football player Tom Brady, tennis player Andy Murray and swimming champion Michael Phelps are just a few representatives of the list of ambassadors of Under Armor.
Another feature of Under Armor is an investment into fitness apps for smartphones. Kevin Plank often told the press that mobile technology would not only help to sell more T-shirts and sneakers. Promoting the idea of the active lifestyle through the application, the brand receives data about millions of users. 
In Ukraine, the largest Under Armor store with the total square of almost 500 sq.m. is opened in Prospekt shopping mall. New and basic lines of sportswear, shoes and accessories for men, women and children are offered to the customers who appreciate quality, comfort and convenience of fashion-style from Under Armor.