This year Prospect shopping mall has celebrated its fourth birthday. The concept of the holiday was the expression of music, style and customer experience during shopping and leisure in the mall-offline and transferring emotions in the mall-online. Therefore, the atmosphere could be described using the hashtag #prospekt_expression. Moreover, the visitors of the mall had a plenty of reasons to take pictures and to make selfies at the birthday party of Prospect shopping mall, including technological innovations in the Bullettime format and autograph sessions with Ukrainian performers.

Figures of the year
On the eve of the fourth anniversary, the main figures related to the last year of life of Prospekt shopping mall were summarized in a special digital project. Here are just a few interesting facts based on corporate infographics:
•    12 million cups of coffee and 640 thousand servings of salads were ordered in cafes and restaurants of Prospekt shopping mall
•    205 movie premieres were demonstrated at Multiplex cinema and 4600 birthdays were celebrated at Fly Park children's center in Prospekt shopping mall
•    20 new stores were opened in the mall and more than 702 thousand fashionable outfits were sold.
•    130 thousand routes were laid using Google maps

Music offline
According to the tradition, famous Ukrainian performers created the atmosphere of rhythm and drive at the birthday party of Prospekt shopping mall. This year LAFESTA music group and the new wave performer Artiom Pyvovarov performed concerts in the mall.
Earlier on the festive stage of Prospekt shopping mall Jamala (2015), Oleynik and Serhii Hladyr (2016) and Freedom Jazz (2017) performed.

Emotions online
The brightest emotions online were shared through social networks, on users' pages, with a hashtag or with a geotag. The total number of coverage of posts related to the birthday of Prospect shopping mall exceeded 1.5 million.
The birthday party of Prospect shopping mall was used as a trigger for conversion increasing. Many stores of the shopping mall offered discounts and special promotions. The access to loyal visitors was organically enhanced due to interactive events with gifts and surprises from tenants, including those from the general partner - ALLO store.
To see the festive photo report, go to: http://prospekt.com.ua/ru/gallery#