The term bestseller first of all was caught on in literature, and was used in relation to books that were sold better than others. The phenomenon of a bestseller-book is that it becomes very popular immediately after publishing. Famous publications, such as the New York Times, regularly publish a list of authors whose works have become sales hits in various categories - “fiction”, “for children”, “historical prose”, and so on. Over the years, a series of books about Harry Potter and “Eat, pray, love” became best sellers.
In January Prospekt shopping mall launches a new fashion-information project “Bestseller” to tell customers about popular and successful fashionable and stylish dresses. 
Bright colors, asymmetry, checked dresses and overalls are just a few trendy decisions of winter of 2019. Each person has his/her own individual image, when a bestseller looks especially unique.