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The cyclical nature of fashion in personal stories at Prospekt shopping mall
27-06-2019

It is easy to prove the cyclical nature of fashion. If you look at the family photo archive and look from the fashion point of view, it will become clear, which fashion-line and style prevails in your family. The participants in the “Cyclical nature of fashion” project at Prospekt shopping mall noted their similarities in fashion preferences with their relatives. And the phrase: “My grandmother loved dresses with flowers. It turned out that there are similar colors in my wardrobe, as on my grandmother’s photo” became popular. And flower prints are so popular because couturiers may also remember their grandmothers’ flower dresses.
“Dresses” is one of the story lines on the family photo exposition in Prospekt shopping mall. There are 8 fashion-styles presented in total: jeans & leggings, textured eclecticism, business classics, freedom of street-style, romantic mini-style, versatility of skirts, sport-casual, dress as a symbol of femininity. This exhibition proves once again that fashion is 100 % cyclical. Moreover, stylists argue that over the past 10–20 years nothing new has been invented in the fashion industry. Everything from haute couture is a succession from the past generations.
In fact, there are much more styles that were relevant in past and currently are. And it is easy to check by comparing photos of mothers and grandmothers with your selfie on Instagram, posts on Facebook and clothes in your wardrobe.
And parents should think about what details in the wardrobe their children should pay attention to and teach them to choose the right clothes and brands. It depends on what kind of parents’ style they will remember on the photo. And which style they would take back to the future.
The idea of cyclical nature of fashion is easy to remember both at the fashion exhibition and at a special photo zone. Prospekt shopping mall recommends taking a photo on the “Yedinstvennaia” photo cover and starting a new cycle report in the fashion-2019. Facebook will help you in this. After all, it would remind you about this event in a year. Therefore, it is better to take a picture of the whole family and post it with the #циклічність_моди_проспект hashtag, so that later it will be easier to find in social networks and compare with new, recurring family trends.
Fashion partners of the “Cyclical nature of fashion” project in the Prospekt shopping mall are: VOVK, SinSay, Mohito, House, Cropp, Reserved, Colin’s, Conte, Love Republic. Clothing from these brands is also represented at the exhibition and shows similarities and a bridge connecting fashion-preferences of generations.