Founder of the club of shopping malls of Ukraine - Malls Club - and participant of the exhibition Fashion&Profession Artem Shlapak spoke about the most important features of any manager and his own shopping preferences.
«In my family, both my mother and grandmother worked as shop managers. I became not just the manager of the store, but the founder and head of the club of shopping malls of Ukraine - Malls Club! The club brings together the best shopping malls, and those bring the best stores with the same managers as my mother and grandmother were.
The idea of founding Malls Club was born 5 years ago (my head is constantly visited by ideas and sometimes quite good ones!). Before working on the project, it seemed to me that it was quite easy to ensure high-quality operation of shopping malls: Build an object, rent it out - and that's it. But when I got to know the people who are responsible for the functioning of shopping malls on a daily basis, when I learned the specifics of all the processes, I was convinced of the opposite.
I would compare a shopping mall to a concert hall that has a stage and backstage area. In this case, the stage is shopping galleries, and the backstage is a well-coordinated work of the teams that manage the object. The success of the actor's performance depends on painstaking and long-term work behind the scenes. All that the shopping mall is famous for — a pleasant atmosphere, safe stay and the best store offers — is the behind-the-scenes work of a large professional team.
Some people believe that office and intellectual work is simple and easier than, for example, physical labor. This is a controversial opinion, because any work requires a huge amount of energy.
Another stereotypical idea that I have encountered on my professional path: an intellectual product should cost less than a physical one, that is, which can be touched, eaten, used, etc. This is usually a superficial assumption of people who do not understand that any product, in particular an intellectual one, has its own cost price, which includes people's salaries, process organization costs, etc. Our country is still forming a civilized intellectual labor market.
I have no idols, because for me the main task is to become the best version of myself every day, every year, to make constant "updates", upgrade. The Malls Club is a unique project, which is why we also look up only to the international experience and achievements of the best players in the Ukrainian market.
I personally like some of the life and business principles of well-known world-class entrepreneurs: Elon Musk, Steve Jobs, and Ingvar Kamprad, the founder of the IKEA chain of stores.
I think it's hard to imagine any manager without stress tolerance and strong self-organization. And if we talk about things, then, of course, without a jacket, because this element of clothing can now be combined with almost everything: with golf, shirt, jumper, jeans, trousers, shoes, and sneakers. The jacket is a universal look for all occasions: for work, business meetings, business conferences and dates!
How are my work preparations going? I look out the window and into the weather forecast app — a minute. I open the wardrobe, evaluate it and my mood - 2-3 minutes! Total: 4-5 minutes - and the look is ready. In general, my wardrobe has a lot of basic things that are easy to combine with each other and at the same time look "different".
Once in my closet you could find jeans with heavy scuffs, fashionable holes, as well as many super-creative things. Now I don't even consider such purchases, because they will mostly gather dust. I have already formed a more versatile and rational approach to choosing clothes. I don't know what affected me, my profession or growing up. Probably both!
For a photo shoot in Prospekt shopping mall, I prepared four looks.
Set # 1
Jacket - Lerros, chinos - Benetton, turtleneck — Ostin, suede boots of the Spanish craft manufacture!
In my opinion, this combination is a universal option in which you can attend a business conference, a business meeting, and look like a modern manager.
Set # 2
Coat from Scotch & Soda, chinos - Massimo Dutti, shirt - Tom Tailor.
Trousers and a shirt are a great option for a normal working day. And a few cool quality coats should be in the wardrobe of every modern man. After all, it is so convenient to throw a coat over a turtleneck, shirt and instantly look stylish and modern! This resonates with the rhythm of the big city.
And chinos have become an integral attribute of my smart-casual style.
Set # 3
Suit - Arber, shirt - Tom Tailor, shoes - Respect
The classic look is ideal for serious negotiations and conferences. For me, it is important that the suit fits perfectly and is as fitted as possible. Also, instead of a shirt, I like to wear turtleneck, this gives the look a completely different touch.
Set # 4
Shirt, waistcoat, trousers - Scotch & Soda, shoes - Pikolinos
In such style, you can see me, for example, on Friday, when you want to create the mood for the upcoming weekend. Also, this image clearly signals that I am a fan of the Dutch brand Scotch & Soda and the Spanish shoe brand Pikolinos! I really appreciate their quality, comfort and offbeat collections.
For me, updating my wardrobe is a spontaneous and rather emotional decision. Usually, it occurs during a visit to a shopping mall or a walk through the central shopping streets of European cities.
When I get to a shopping mall that has a number of my favorite stores, I always go to see a new collection, or things that I want to update in the wardrobe. Usually, I can't leave everything that I liked and fit perfectly in the store. I like being a regular customer of stores in certain shopping malls: it's nice when sales consultants recognize me, remember my preferences, and immediately offer me a list of options I need.
In such cases, the probability that I will buy an item reaches 99.9%. I also love discount seasons very much, because during this period you can buy a lot of cool basic things at good prices. When I find out about promotions or seasonal discounts, I try to plan my shopping in advance."
Exhibition Fashion&Profession in Prospekt shopping mall will last until June 14.