On Vyshyvanka Day it has already become a national tradition to put on a vyshyvanka when you go to school or to your office and to capture this moment to raise your mood and to make a photo for your family archive.
A thematic photo zone was specially installed in Prospect shopping mall for the national holiday – the guests of the shopping mall are happy to make selfies and the whole families or teams have photographs taken. When asked what "vyshyvanka" means, the guests gave different answers, but all of them treat the national costume patriotically and with respect. Here are some inspirational ideas.
- It is an opportunity to reincarnate into a new image and to feel the continuity with Ukrainian traditions; 
- it is “Ukrainian haute couture” which is worth taking pride in;
- the variety of choice of colors and patterns allows expressing in personal colors a personal patriotic position;
- it's like a special reference point in life - at least once per year to take a photo in vyshyvanka,  comparing the past, evaluating the achievements and planning the future;
-  I just like Ukrainian folk style inherited from our grandmothers and great-grandmothers;
- it is an opportunity to get together and to make a team photo. Ukraine - is a united country. Each idea has its own meaning. At the same time all guests noted that vyshyvanka is stylish, emotional, patriotic and motivates to take a photo.