A new store of fresh handmade cosmetics Lush has been opened at Prospekt shopping mall. Products for the bathroom, shower, make-up, face, body, hair, as well as fragrances and gifts are on the area of 40 sq. m.
Lush brand actively cooperates with the audience online — in Telegram, Facebook, Twitter, YouTube and Instagram. You can find detailed information about Lashpedia, that is Lush-encyclopedia about products and ingredients on the web-site. The brand openly declares, which products and how much of them are used per year, for example, 260,000,000 roses and 20,000,000 Sicilian lemons. Lush understands that modern purchasers are demanding not only for quality, but also want to know more about the products they purchase and try the products they like before purchasing.
Therefore, the synergy of both online and offline information cooperation in Prospekt shopping mall allows Lush capturing the loyalty of new users, sharing their values, openness and accessibility.