On Saturday, May 28 the first innovative AR-quest “Summer open spaces” was held in Prospekt shopping mall where participants looked at augmented reality at their gadgets and got assignments. AR-quest’s developer is the company Yaskravo LTD, which in 2016 was among the top 10 of the best START-Ups in the country.

Alexander Velichko, a co-founder of Yaskravo LTD, noted: “Augmented reality is a  technology that combines virtual and real world. It is becoming increasingly popular in the world lately, because it is interesting, informative and definitely exciting. In the United States, Australia and China, millions of gadget users have already implemented the applications on their mobile devices. According to the result of Google research, at the moment more than 150 million people  are familiar with the technology of augmented reality in  the world. By 2019, the figure will be about 2.5 billion users. We aimed to acquaint visitors with the possibilities of augmented reality and to show how it works through the specially designed AR-quest "Summer open spaces" for the Prospekt shopping mall”.

Oleg Litvinskii, art director of the Prospekt shopping mall, adds: "Every Saturday we carry out different interesting activities for the whole family at the Prospekt shopping mall. Among them: shows, theatrical performances, competitions for adults and kids, concerts. AR-quest "Summer expanses" was an experiment for us. We wanted to see how much our visitors are interested in IT activities. Adults eagerly took part in the quest and kids were amazed with emerging  pictures. But teenagers were, of course, the main target audience of the AR-quest. Sometimes they are difficult to surprise. But this quest confirmed that young people are open to new adventures and easy to perceive IT innovations on their mobile devices."

During three hours, more than 100 visitors attended the AR- quest “Summer open spaces”. After downloading SIMO application to the phone, participants read the pictures, answered questions and looked for the location of the next task. The task itself appeared as an animated movie where the next steps of the quest were mentioned.

The team of the Prospekt shopping mall  understands that such IT-quests provide a great opportunity for teenagers to meet and play with friends and have fun in reality, instead of being busy with pads or computer games.

The website for teens salat.com.ua  is the information partner  of the quest. The gifts for a win-win lottery were provided by the  cinema "Multiplex" and the  museum of science and technology "Eksperimentanium". The  participants could win a sweet drink Nesquik and creative notebooks, where an IR-code of  an emerging video of  augmented reality is encrypted.