If you turn to the Ukrainian thesaurus, the word "picky" will mean something containing demands. Good word! Therefore, the Prospekt shopping mall took it on notice to share the idea and attract the attention of visitors to it.
Picky shopping is, therefore, a demanding one, where quality is more important than quantity. When it is convenient and pleasant, when there is a choice and it is easy to make decisions. When sellers advise and help. When the site and social networks have all the necessary information about brands and useful tips. Picky shopping is for customers who like it.