The festival season has officially started! Music, style, personality and character are all of equal importance. Julia Kuczyńska, one of the most famous social media celebrities in Poland, also known on the Internet as Maffashion, a festival fashion icon is now also the star of the campaign of the latest Reserved capsule collection. Her style is appreciated and widely commented around the world as fresh, surprising and always in tune with the latest vibe.

The Reserved festival edition is full of strong color accents, expressive slogans and fashions emphasizing feminine power. Among the comfortable fits inspired by street style and the original costumes of the festival audience, we will find both oversized sets and body-con elements - flexible, adhering to the body. Futurism combined with the nostalgia of the nineties, and sport elements are contrasted by denim and decorative lacing.

The Reserved "Desert Storm" takes you away to a carefree holiday time, giving respite from school or office uniforms, breaking all the rules of the official dress code. The beloved-by-bloggers crop tops with straps or with wide kimono sleeves, frayed shorts and vests in two shades of blue, silvery, cosmic textiles and elements of desert military dress form a coherent style, ideal during the hottest musically days of the year. The frame is marked by a small but carefully composed palette of colors: shades of ripe oranges, classic white with contrasting black accents (including inscriptions on the sleeves, legs or cuffs), sand beige and cool silver. Regardless of time zones and spaces, it's time to prepare your own festival map!