From October 22 to 29, visitors to Prospekt shopping mall can join the "Priamyi dialog" (Face-to-Face) charity campaign, which is designed to support orphans and children deprived of parental care. It is initiated by the international charity organization SOS Dytiachi Mistechka Ukraine.

During these days, representatives of the organization will communicate with the guests of the shopping mall, telling them how to help children. You can recognize them by branded blue T-shirts and information badges with contact details.

Representatives of SOS Dytiachi Mistechka  do not ask for or accept cash and goods as part of the campaign.

Face-to-face campaigns are a common global practice to establish an open dialogue between non-governmental organizations and those who are interested in charity. This allows you to help more effectively, because there are no barriers.