Professional stylist, fashion and beauty expert, Kristina Yakimets, spent her weekend together with the visitors of Prospekt shopping centre giving advice to all who was willing to take part in the project of  Viva magazine and Fashion Point. Read about things every woman must know when choosing a new dress for her and what the main purchases of this spring are in the exclusive interview with Kristina. Kristina, tell us about your experience in the area of beauty and style improvement, please. I had my first experience while studying at Nadya Ageeva’s International School of Style and Image. I practiced on my friends and acquaintances; then, I had luck to participate in Preobrazharium (Transformarium) project, where not only stylists, makeup artists and photographers worked with the girls, but also psychologists, nutritionists and coaches. I took part in several other projects; I even had some time to plunge into the world of show business. Now, I am a style expert at edinstvennaya.ua and beauty.uа and work with private clients (individual counselling, wardrobe analysis, shopping accompaniment, development of images for photo sessions). What, in your opinion, should every woman know when picking a new dress or business suit for herself? Every woman should thoroughly understand herself, peculiarities of her appearance and form, know how to emphasize her strong points and hide the weak ones. Gaining experience, many women, however, find their styles and colours, through trial and error, but there is an easier and more reliable way – to ask a stylist’s advice. I’m sure the stylist will help in extending the boundaries of self-perception offering unique solutions to make every girl and every woman truly unique. What are 5 main purchase items this spring? Each woman is unique. That’s why each one is going to have her own purchases, but I will try to summarize it. I think, this spring, we cannot do without sneakers (this is very convenient and they can be combined with any clothes). A bright bag should appear in the wardrobe too. Let me point out the word ‘bright’, as black or white ones look too dull in spring. And also, the sunglasses that always can add a zing to any look. My advice is to look closer at hats, especially in case you never wear them. Spring is the time to try something new. And of course, it’s an adornment. Women often pay little attention to adornments, and that’s particularly the things which make the image complete. You gave style advice at the project of Viva magazine and Fashion Point at Prospekt shopping centre. What did the visitors want to know most of all things regarding the improvement of style? Honestly, a lot of women did not know who the stylist was and what they could learn from me, but when we started talking, their eyes lighted up and they asked new questions. Primarily questions were about form of body, hairstyle and suitable colours. What are the seasonal colour types and what is the best way to match the colours of clothes? Perhaps, it's the trickiest question, because the stylists use different techniques to determine the seasonal colour type. However, all of them are aimed at making it easier for a woman to pick the right colours, those which are going to be in harmony with her appearance. I use a direction method, which is based on 3 colour characteristics. Any colour could be described using three of its properties. It is either warm or cold, bright or subdued, dark or light. That’s why it is important to determine the dominant characteristic of appearance. Why, in your opinion, is it better to update the wardrobe at the shopping centre? I think you can update your wardrobe anywhere. One can find high quality and stylish things both at the shopping centres and in showrooms, and even at stocks. However, the advantage of a shopping centre is that different shops are gathered in one place there, and also one could have rest while having a cup of coffee. Do you have any favourite quotes of famous stylists? I have favourite quotes about fashion and style of people who are either related to the fashion world or not. Here are some of them, “Style is a way to say who you are without having to speak.” (Rachel Zoe) “Over the years I have learned that what is important in a dress is the woman who is wearing it.” (Yves Saint Laurent) “Clothes make a man. Naked people have little or no influence in society.” (Mark Twain) Do you personally prefer clothes of world famous brands or Ukrainian designers? I prefer clothes that fit. I do not chase the brand; I am rather looking for things that sink into heart. What would you like to wish to the visitors of Prospekt shopping centre? Study, love and indulge yourself. Have a lucky and good shopping! Have you managed to purchase anything at Prospekt shopping centre or just only to have rest at “Samoye Dobroye Kafe”? Indeed, I managed to stop over at “Samoye Dobroye Kafe” and have some rest with a cup of coffee.

Oleg Litvinsky has been organizing holiday and entertainment events of various formats for over 20 years. In his portfolio, there are items like Image Coordinator of McDonalds Ukraine, organization of various events for Coca-Cola Beverages Ukraine and creation of Marko Shvydko brand for 21st Century.  Everybody laugh at his events – children and adults. Fun and festive atmosphere is a good cause for visiting the shopping mall once more, for shopping and emotions. Now, little visitors of Prospekt shopping mall, RayOn shopping mall, City Mall shopping complex, Sun Gallery shopping mall and South Gallery shopping centre ask their moms and dads to take them to some holiday events and free master classes at their favourite shopping mall to meet friends and see something uncommon. At Arricano, people understand that children form their emotional fund from early age; that’s why they carefully plan the topics and concepts of events for children. Of course, it also depends on parents what sort of persons their children will become in their adult life – positive optimists or persons having some other attitude. Oleg Litvinsky recommends attending different events: puppet shows, various shows and mime master class taking place at Arricano shopping malls at weekends. The company carries out over 300 events for children annually. 40% of them are in Kyiv.  

On 9-th, 10-th and 23-th, 24-th of April as a part of a fashion project of magazine Viva and Fashion Point at the Trade Center «Prospect» will be helt a consultation by Yakymets Christina - an expert on image and style. Viva Fashion Point - a new look at fashion, style that is accessible to everyone. Yakymets Christina – personal stylist, winner of the stylists competition "ShoppingQuest - 2015" at the category "Military style", which was attended by 42 professional stylists of Ukraine, resident and expert on style at beauty.ua and edinstvennaya. ua. Main specialization - individual counseling, shopping assistance, development of images for photo-sessions

On April 16, an official opening of a new store offering exclusive clothes for women from Ukrainian manufacturer Must Have will take place at Prospekt shopping mall. It is in view of the opening, the team of Ukrainian brand Must Have created the largest collection for the whole history of the brand. Model range comprises 200 unique items. Dresses, shirts, skirts, suits, raincoats and long waistcoats.

In April MUST HAVE store opens at Prospekt shopping mall. This is going to be the first time the brand enters a shopping and entertainment centre. The shop having the area of 140 sq. m. is created in a unique concept where all the visitors will be able to communicate with the salespersons in a warm and friendly atmosphere, talk about fashion, have some rest and pick up the models they like. Before, MUST HAVE used to make its sales online and in showrooms. Anna Kovalenko and Anastasia Dzuba, who are the establishers and co-founders of Ukrainian brand of MUST HAVE, are telling about their plans and expectations of MUST HAVE project implementation.

“Try changing something in yourself and do not be afraid of wearing bright colours.” This is the basic rule of shopping from the famous stylist and image-maker Rost Dikoy. At weekend, he consulted the visitors of Prospekt shopping mall at a special Viva Fashion Point. Rost Dkoy gave an exclusive interview for Viva, telling how to improve the style in a right way, transform oneself and enjoy it. In your opinion, what are the components of style-improvement process? Is it just the exterior look that changes or the person’s worldview changes as well? Certainly, if the style changes, the worldview changes as well. We, the stylists, will take care of improving the image and telling about the new opportunities of a person having a new look. We do it very carefully in order not to disturb the person’s lifestyle and his or her comfort zone. In my practice, there were a lot of cases when some of our clients underwent the transformation in a couple of months, and it took years for others. There are other examples – in reality shows at TV projects those people whom the stylist work with following the ‘before and after’ scheme, unfortunately, return to the world which is familiar to them and their ordinary wardrobe afterwards. This is because the environment and the lifestyle of these people were disturbed in a way that was too fast and incorrect. Our team does it very delicately and gracefully. You work with many people. What are those main situations in life when a person is inspired to change and, as a result, to refine the wardrobe? Our agency, SJ - Sweet Jumble (sweetjumble.com), is the first and the biggest one. We are the team of stylists working in many Ukrainian cities. Over five thousand clients passed through our hands, so to speak, for five years. Motivations or real-life situations inspiring people to change could be narrowed down to several causes. These are young mommies who decided to return to the office after their maternity leave. Carrier growth or marriage could be another serious reason. In any case, these are positive changes requiring the appropriate look and style. Moreover, everybody has the same problem – nothing to wear. However, when our stylists start analysing their wardrobe, it turns out that it is overloaded with things some of which should be immediately abandoned. Do you agree with the statement that a stylish look and success are interdependent items? I would add another emphasis to this statement: stylish look should be understood as well-groomed nails, face and hands skin. Certainly, all good things should be in moderation, that’s why try not to overdo it taking excessive care for you looks. I often like citing the lines from Evgeniy Onegin, the novel by Alexander Sergeevich Pushkin “A man who's active and incisive can yet keep nail-care much in mind.” In these lines, the poet described not only count Onegin, but also partially himself. He was known to take a thorough care of his nails for some time, and, when going to bed, he even covered his little finger, where he had a particularly long and beautiful nail, with a special little case in order not to break this source of his special pride. What books do you recommend for reading and films for watching on the topic of fashion and style? There is an immense quantity of books, films and series about style, fashion and shopping. Just google it! However, the issue is if you need some information from a professional expert or just some pieces of advice. In our Shopper’s School, we teach how to shop in a right way. Shopper-stylists to-be watch Sex and the City, for example, and discuss the images of main characters, then, they read the book Sex and the City making a detailed analysis of clothes and where it was bought. What things does the stylist have to determine, in the first place, in order to create or improve the person’s image? We carry out thorough testing, interviewing and surveying of the client before making a new image for him or her. We must take the gender, appearance, lifestyle, age, occupation area, income and taste into account. It is only a small part of preparation for the incredible process of perfection. I’m convinced that this stage in everybody’s life is not only enjoyable, but also leads to new opportunities. There is always a chance of finding a better job, buying better shoes or updating the wardrobe. Life is an opportunity. The sky is the limit! Why do you think that the best shopping is the one at the shopping mall? At shopping malls, the prices are lower than at the markets. Moreover, there are more sales, special offers, better service, consultations, pleasant light there, it is warm and there are cosy dressing rooms. In addition, if you are tired of shopping, there are places to rest and have some fun! However, if you still dislike the sopping at the shopping malls, entrust this matter to the stylist ordered from our agency. A shopper-stylist is a reliable assistant in the world of shopping who knows all current offers at the shopping malls. All the more so, the shopper-stylists always have the discount cards with the biggest discount percent. That’s why, by using their services, one also is able to save some money. What would you like to wish to the visitors of Prospekt shopping mall? I would like to wish that they would buy only those things for the family which are going to bring joy! And always to go shopping in a good mood and having a full stomach. However, if you would like to have something tasty, you can have some rest at the food court area. When our stylists consulted the visitors at Viva Fashion Point in Prospekt shopping mall, it was exciting to watch. Although people kept telling they did not really wear such things, at the same time, they agreed to make experiments, put things against their face, tried on the outfits which were totally unexpected for them. As the result, they just flourished. And they enjoyed it. It’s spring! The time of new things! That’s why I’m telling to everybody, the readers of Viva magazine, the visitors of Prospekt shopping mall, try changing something in yourself and do not be afraid of wearing bright colours!

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Prospekt shopping mall invites to take part in 4-days classes of Children Fashion Academy. Do you want your children to walk on the runway? To achieve more in life?