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Why do teachers go to upgrade themselves to the cinema in Prospekt shopping mall?
24-09-2021

On September 25, Prospekt shopping mall will host a conference in the Teachers' Self Upgrade business format, which will cover issues that are relevant for teachers: distance learning assessment, multiple intelligence, digital pedagogical tools, etc. 

The event will be held in the Multiplex cinema hall and it will bring together more than 150 teachers in the capital, mostly from the Desnianskyi district. Each teacher has their own motivation to join the event – the desire to improve their skills, become an example for their students, and share experience with colleagues.  

Participants will enjoy 6 hours of interesting material from 6 speakers, including "BerkoShko" founder Valentyna Merzhyievska, Global Teacher Prize Ukraine 2018 finalist Yurii Haiduchenko, coach and instructor Viktoriia Spashchenko. The time spent at lectures will be counted in the hours of professional development, which will be indicated in the corresponding certificate that each teacher will receive. 

Participation in the conference for teachers is free of charge. After all, Teachers’ Self Upgrade is a social and educational project created to improve the level of education in Ukraine. It was initiated by the leading developer - Arricano. To implement the initiative, the company turned to socially-oriented brands that support CSR projects: Colin’s, VOVK, MAY Ukraine, Multiplex. Arricano held talks with experts on educational services – the European Business Association and the public union "Osvitoria", enlisted the support of the Desnianska district state administration and the Department of education of the Desnianska district state administration, conducted an online survey among teachers to find out what topics they are interested in. Ad.A.Agency creative agency  helped at all stages of the campaign. 

"We are grateful to our partners who ideologically shared the idea of Teachers' Self Upgrade project with us , believed in the idea and contributed to its implementation. Modern school education needs a new fervor, because online learning of schoolchildren requires different competencies than in an offline format. Attracting students' attention today is much more difficult, because teachers often have to compete for their influence with gadgets, YouTube and TikTok. Already in adulthood, we rethink our school life and are eternally grateful to those teachers who found a personal approach and taught us the basic principles, motivated and passed on their knowledge. Each of us has our favorite teachers, whom we remember with warmth and gratitude. And it is important that even today there is an effective transfer of knowledge from teacher to student, even in distance learning, so that students get a passion for learning. And that teachers have effective modern technological life hacks in providing high-quality educational services. This is our idea and response to the need for teachers to improve their professional skills," says Olena Obukhivska, Communications Director at Arricano.

The fact that the project is in demand is also proved by the reaction of the media. Such publications as Interfax, Malls Club, "Vikend u Kyievi", EBA, Salad have already written about tomorrow's conference.

We will share the results later on media platforms of Prospekt shopping mall. 
 

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