The cultural retrospective in Prospekt shopping mall studied the development of the fashion industry. From paintings to the streets: how fashion has changed in the last 100 years.

Kateryna Hromyko, Marketing Director of VOVK Network, shared her impressions:

- The exhibition “ArtFashion: from the 20s to the 20s” quite unusually combined the history of fashion with art. Our brand aims to demonstrate that any Ukrainian woman is always beautiful. Although fashion becomes more comfortable and practical, dresses remain in our wardrobe. For the project, we’ve chosen a dress with a bright floral print that emphasizes tenderness and femininity. Flowers on a dress are an eternal classic.

We live in a crazy rhythm - work, meetings with friends, time with family, sports. Modern girls will hardly be able to live their usual life wearing classic historical dresses, while in modern clothes they easily meet all challenges.

In this summer's collection, we focus on pastel shades. Brighter colors are also relevant. The undisputed leader among the prints is polka dot which is always relevant. 

Pictured: Iryna Romaniv, PR-manager of VOVK, and Kateryna Gromyko, marketing director of VOVK network

Read about the exhibition in Prospekt shopping mall at the link: https://www.facebook.com/events/626556774882748/

More interviews and impressions of the project on the website of Prospekt shopping mall and social networks - Instagram and Facebook.

The actual hashtag of the project “#ArtFashion: from the 20s to the 20s”: #ArtFashion_prospekt

Source: https://projects.weekend.today/prospekt_artfashion