Cultural retrospective: in Prospekt shopping mall the changes of fashion in the last 100 years were investigated.

Olena Pogodina, Arricano's Marketing Director, talks about the visual perception of cyclical trends:

- During the quarantine, we realized the value of offline communication. It seems convenient to shop online, but something is missing. It seems that you can communicate online, but this is not exactly what you want.

The main thing in my work is the quality of content. The advertising discount of 50% doesn’t work any longer. The user is so tired of the abundance of advertising that he/she pays attention only to high-quality goods. Therefore, looking at the Instagram page of Prospekt shopping mall, you will see “a real art gallery, where art and fashion are combined”. The photos provided for the project by the brands are emotionally identical to the paintings and photographs from galleries and museums.

You can assess the cyclical nature of trends by following the link on Instagram of Prospekt shopping mall: https://www.instagram.com/trk_prospekt/

Read about the exhibition in Prospekt shopping mall at the link: https://www.facebook.com/events/626556774882748/

Read more interviews and impressions about the exhibition on the website of Prospekt shopping mall, Instagram and Facebook.

The actual hashtag of the project “#ArtFashion: from the 20s to the 20s”: #ArtFashion_prospekt

Source: https://projects.weekend.today/prospekt_artfashion