New Yorker is considered one of the most popular fashion stores German shopping malls. Therefore, when visiting the malls in Berlin or Munich, Ukrainians usually buy something in this store, so authentic for Germans. Now there is an opportunity to buy fashionable things of German quality in Kyiv shopping mall - Prospekt.
 
The area of New Yorker store in Prospekt shopping mall is over 1000 sq.m. This is a large, bright and stylish mono-brand store, which already presents a new collection of autumn-winter 2020/2021. A special feature of this season are lace longsleeves and T-shirts with new year's prints, quilted jackets made of patent fabric, down jackets and jackets made of artificial fur - these are the preferences of Europeans.
 
If you are interested in marketing indicators, then New Yorker is one of those fashion operators in Ukraine that demonstrate a continuous increase in the recognition of BDI, i.e. Brand development index and the popularity of new CDI lines, i.e. Category development index. And these are important business KPIs that directly affect consumer loyalty and increase sales volumes. "We are interested in strengthening and diversifying fashion brands for visitors of Prospekt shopping mall, so that they can experience a real shopping tour in Ukraine. New Yorker is a strong and reliable international brand with a high loyalty rate in more than 40 countries around the world, including Ukraine. Prospekt shopping mall has already developed segments of the target audience, which will also be interested in expanding their customer experience in the New Yorker store," said Denys Kornuta, Director of the Retail Space Department. 
 
By the end of 2020, visitors to Prospekt shopping mall will see several more high-profile fashion discoveries, the brands of which are "brought" from different countries.