October is World Breast Cancer Awareness Month. Every day, 40 Ukrainian women receive sutch diagnosis, but not everyone is in a hurry to be treated, mistakenly believing that it is too expensive and affordable only for celebrities. Since doubts arise due to a lack of information, a public organization "Liky Kontrol" together with The Gate Agency created a photo project of visual illusions "Become a star of your life – Get treated for free" in the style of fashion magazine covers. Its heroines are women with different life stories who were treated for breast cancer for free: saleswoman, coffee shop manager, tourism expert, border patrol liaison officer, dessert export manager, and volunteer.
One of the main ideas of the photo exhibition is to show that taking care of yourself is not a luxury, but a need, the satisfaction of which improves the quality of life.
In order for as many people as possible to learn about the possibility of free treatment, starting from October 5, the project will be displayed on the first floor of Prospekt shopping mall (entrance Б). After all, a shopping mall is a social space that combines shopping, leisure, artistic events, and socially significant initiatives.
The exhibition will be held until October 31.