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Olena Obukhivska, communications manager and her daughter Yulia (12 years old) tell journalists of RetailersUA about family shopping, values and personal impressions.
Julia shared her criteria by choosing things, “I'm not a fan of shopping. For me, there are three categories of people going shopping. The first one is shopaholics who want everything they see, try everything on and buy. The second group, to which I belong, go to the mall when they really need something. And there are some people who do not like shops and shopping at all. Most of my classmates belong to the first type. For me the most important thing about clothes is comfort. For many of my classmates, the way the thing looks comes first, but for me it is practicality. After all, if a thing is beautiful, but not very comfortable, I will not wear it. The second criterion for me is color, and in the third place comes the price. Today I will pick up several T-shirts. During the quarantine, I’ve analyzed my needs. For example, decorative cosmetics. I can't use what my mother usually orders, the same lipstick. I'm different, and I like other colors. I think about all my purchases in advance, and yet the most important for me is to like the thing.
Olena: I watch my daughter changes. Earlier, a doll Lol and a pony were must-buy, and today she already chooses decorative cosmetics. Teenage years are a very difficult stage in life. On the one hand, it is a self-affirmation and a protest, and on the other it is a period of formation of character, openness and readiness to try something new, when new interests and hobbies appear.
During shopping, you can learn a lot about your child, about benefits, get amazed with his/her tastes and enjoy the deliberations and discussions. Teenagers do not like to be taught and given advice. So I try to ask, listen and hear more. I like my daughter's approach that clothes should be practical, environmentally friendly and comfortable. Therefore, I give her freedom of choice and ask her not to look at price tags, but to choose what she likes. Maybe if Julia were a shopaholic or a shopping hunter, I would have to take other steps. But with her rational approach, I am a shopping initiator and shopping enthusiast.
From a professional point of view, I can say that shopping can bring the same emotions as a visit to a museum or a theatre. It is a mix of solving a problem and having a good time, filling with experience and impressions. And the personal result of shopping is an investment in yourself, your image, self-confidence and development of your own style. Nowadays, it is an important aspect for socialization, personal brand and shaping your environment.
Read more stories about family shopping on “Prospekt” shopping mall’s Facebook page, website and Instagram.