Halyna Prokopenko, sales consultant at OLKO:

Daniella Plotnykova, cashier at COLIN'S: – I believe that a modern woman is a woman who is confident in her thoughts, feelings, actions, who keeps up with the times, and keeps a healthy lifestyle.  

Alyona Perevyslo, director of the Flo store: – A modern woman is a confident woman who loves herself and knows what she wants. She also chooses the best for herself. Another characteristic of a modern woman is her mobility. She is always on time and never late.  

Maryna Stoianova, sales assistant in ISEI: – A modern woman is healthy, successful, young, and beautiful woman. It is for such women that our store was created, because here you can choose everything for beauty, youth, health, and self-care.  

Iryna Polovko, manager in Calzedonia: – Due to the very fast pace of life, we sometimes forget a little: who a woman is, what she is - an attractive woman, feminine and sexy and at the same time businesslike, modern one.  A modern woman has to combine a lot: work, children, husband, friends, colleagues. Everyone needs time, and sometimes you have to forget a little about yourself.  

Bohdan Zhylkovskyi, administrator in the Bukva store:

New Year's Eve shopping has its advantages. After all, in addition to shopping in Prospekt shopping mall on weekends, you could spend an exciting leisure time, recharge with fun and find interesting entertainment together with the whole family. Animation program for children. And those who are 18+ were invited to take part in the quest of good omens.

Andrii Hrohul, deputy director at ALLO, is sure that a modern woman is actively present in social networks. And to look beautiful on the photos published there and be "smart" on the Internet, at the moment she must have an iPhone 12.